Coaches

To propel its businesses, ACET surrounds entrepreneurs with reputed businesspeople and experts who help address the various issues and challenges facing businesses today. Thanks to their experience with the critical strategic steps in starting up a tech company, these mentors and coaches contribute invaluable assistance.

Dominic Belhumeur

Commercialization Coach

Dominic Belhumeur

Commercialization Coach

  • Defining and challenging business models and value propositions
  • Pricing models and packaging
  • Go to market – On-site business development

Dominic provides entrepreneurs with a well-structured strategic vision of commercialization so each dollar is invested in the right place, at the right time. He also has a person-centred vision of entrepreneurship that emphasizes the importance of maintaining a healthy lifestyle.

Professional experience

  • Commercialization Strategist at Belhumeur Stratégies d’affaires (since 2010)
  • Executive Sales Director at GFI Solutions inc. (2 years)
  • Executive Sales Director at Bell Business Solutions inc. (3 years)

Education

  • B.A.A. in Information and Systems Management, Université de Sherbrooke

Benoit Bessette

Marketing and Branding Coach

Benoit Bessette

Marketing and Branding Coach

  • Marketing and branding
  • Marketing research
  • Internal communications

Benoit shares his extensive expertise with young entrepreneurs. Over 25 years, he has rubbed shoulders with some of Quebec’s most creative individuals, an experience that has convinced him that the best solutions are those that draw on both hemispheres of the brain.

Professional experience

  • Executive Vice President and CEO of the K72 agency
  • Member of boards of directors and advisory committees (service and manufacturing enterprises)
  • Vice President of Global Marketing and Communication at Camso
  • Vice President and Client Leader at Cossette

Education

  • MBA, Université de Sherbrooke
  • B.Sc. in Economics, Université de Montréal

Claude Boulanger

Commercialization Coach

Claude Boulanger

Commercialization Coach

  • Strategic planning
  • Market development
  • Sales process management

Claude supports young entrepreneurs by creating a positive and enthusiastic climate. He is known for his diligence but also his empathy with entrepreneurs, whom he helps take on challenges while always being mindful of the human dimension of events and solutions.

Professional experience

  • Expert Consultant at Gestion CB (since 2015)
  • Director of the “show wood processing” ACCORD niche (6 years)
  • SME Advisor at Canada Economic Development (3 years)
  • Director of the Conseil régional de développement de l’Estrie (5 years)
  • Bachelor’s Degree in Economics, Université de Sherbrooke

Jean-Sébastien Brière

Intellectual Property Coach

Jean-Sébastien Brière

Intellectual Property Coach

  • Intellectual and industrial property
  • Patents (prospects for protection, commercialization and transfer)

Jean-Sébastien leverages a practical approach based on many years of intellectual property (IP) experience to help develop business projects and products, as well as commercialize and transfer companies’ IP assets.

Professional experience

  • Legal Counsel and Patent Agent, BCF Business Law
  • Lecturer in Intellectual Property and Patents, Université de Montréal, Université de Sherbrooke
  • Lawyer and Patent Agent for the firms Norton Rose, Osler Hoskin Harcourt, and Smart & Biggar
  • Commercialization Agent (technology transfer), Université de Sherbrooke

Education

  • Doctorate in Law, Université Paris 1 Panthéon-Sorbonne (in progress)
  • D.E.S.S. in North American Common Law, Université de Montréal
  • Patent Agent (Canada) (2002)
  • Trademark Agent (Canada) (2001–2013)
  • Quebec Bar (1999)
  • Bachelor’s Degree in Civil Law, Université Laval (1998)

Guy Dionne

Business Development Coach

Guy Dionne

Business Development Coach

  • Strategic planning
  • Product development
  • Business management

Guy brings solid management skills to the table and is an expert at spotting business opportunities, as well as how to innovate and stand out from the competition.

Professional experience

  • President and CEO of Canevabec inc. (13 years)
  • Industry Commissioner for the Société de développement économique de Sherbrooke (8 years)
  • Regional Director of the Centre canadien d’innovation industrielle (3 years)

Education

  • Bachelor’s Degree in Mechanical Engineering, Université de Sherbrooke
  • MBA, HEC Montréal

Jean-François Giguère

Marketing Coach

Jean-François Giguère

Marketing Coach

  1. Strategic planning in marketing communications
  2. Sales and business development
  3. Senior management

Jean-François Giguère has an extensive background working for top advertising agencies including Cossette, PALM, Lg2 and Draftfcb. For more than 20 years, he put in place solutions for major clients such as Air Canada, Bell, Molson, Labatt, Sobeys Québec, Videotron, Hydro-Québec, Volkswagen, Ultramar, A. Lassonde and many others. Recently, he has forayed into entrepreneurship by creating Quebec’s first organic microbrewery, for which he is head of marketing.

Professional Experience

  • Partner and Marketing and Commercialization Officer at Brasserie New Deal Brewing Co. (past 2 years)
  • Vice President, Marketing and Communications at Via Capitale (1 year)
  • Vice President Managing Director at DRAFTFCB (7 years)

Education

B.A.A. in Public Communication, Université Laval

Pierre Harvey

Commercialization Coach (United States)

Pierre Harvey

Commercialization Coach (United States)

  • Export market development
  • Strategic market positioning
  • International affairs
  • International ethics and governance

Pierre provides new businesses with an affordable and focused export strategy, an exceptional network of contacts in the United States, and a down-to-earth approach in order to help penetrate markets as quickly as possible.

Professional experience

  • Owner and President and CEO of Harvey International
  • Teacher of BD ethics and governance for the Centre Laurent Beaudoin at Université de Sherbrooke
  • Export Commissioner for the Bas Saint-Laurent region
  • M.Sc. (International Relations), Long Island University, New York

Jonathan Laberge

Digital Strategy Coach

Jonathan Laberge

Digital Strategy Coach

  • Identifying businesses’ targeted audiences and online behaviours
  • Lead nurturing for businesses’ targeted clienteles
  • Assisting business development by leveraging digital components

Thanks to his experience with big businesses, Jonathan is able to effectively introduce young entrepreneurs to concepts that have a real impact and that will empower them to reach their goals via digital approaches.

Professional experience

  • Technology Commentator for TVA and LCN
  • Speaker on Digital Strategy
  • Author on Digital Strategy for Forbes
  • Business Development Director for Reptile
  • Digital Strategy Consulting for many SMEs

Paul Ross

Digital Strategy Coach

Paul Ross

Digital Strategy Coach

  • Business growth
  • Digital strategy
  • Business intelligence / big data

When coaching young entrepreneurs, Paul’s goal is always to help them grow their business using strategies that capitalize on their distinctive value proposition.

Professional experience

  • President and Cofounder of the Reptile digital agency
  • President and Cofounder of the Emailicious tool
  • President and Cofounder of the Lime business blog
  • Coach for Futurpreneur Canada and ACET

Michel Gagnon

Coach

Michel Gagnon

Coach

  • Business management
  • Strategic planning
  • Financial plans

Michel Gagnon worked as a tax advisor, comptroller and business advisor at the firm Raymond Chabot Grant Thornton for 17 years. He went on to pursue a career in industry. He held the position of Vice President, Finance for a software company before becoming Senior Vice President of Shermag inc. He then became Vice President, Finance and Administration for the H H Brown Canada shoe factory. Michel continues to share his experience and expertise with businesses as President and Chief Advisor of his company AMG Conseils en Gestion inc.

He is also dedicated to helping emerging technological businesses succeed by leveraging his knowledge and experience to assist budding entrepreneurs.

Martin Dubé

Coach in Human Capital Management

Martin Dubé

Coach in Human Capital Management

Set up an HR department

Reconciling leaders with the HR function often considered too abstract, but how important in our daily lives.

For Martin, HRM is more than a job. He came to the world of consulting later in his career, after holding positions as a strategic manager at the helm of human resources for renowned companies. Martin is known for his complete dedication to the causes and projects he undertakes, and is able to provide your organization with the right solution by always putting people first in decision-making. In addition to being a team player, he maintains a global vision so that his very person-focused approach is always in alignment with the strategic objectives of the companies in which he operates—thus enabling them to truly progress.

Work Experience

President of DUBÉ RH Inc.

Co-founder and VP of the company GO RH

Lecturer at the School of Management of Université de Sherbrooke since 2005

Lecturer at the Faculty of Science and Administration of Université Laval since 2013

Vice President, HR at Industries Fontaine (a subsidiary of Rexnord)

HR Director – Camoplast

Education

  • Master of Education (MA), Université de Sherbrooke
  • Graduate Degree in Adult Education, Université de Sherbrooke
  • Certificate in Occupational Health and Safety, Université de Sherbrooke
  • Bachelor’s Degree in Industrial Relations (BA), Université Laval